Human Resources
The Study of Impatient Behavior

Why are some people impatient?

The study of impatient behavior delves into the intricate dynamics of human decision-making and responses to delays or obstacles. Impatience, often perceived as a negative trait, is a nuanced psychological phenomenon that involves the tension between the desire for immediate gratification and the recognition of the necessity for delayed rewards.

In practical terms, the study of impatient behavior has significant implications for fields such as marketing and finance. For instance, marketers use insights from impatience studies to design strategies that appeal to consumers seeking instant gratification, while financial analysts explore the impact of impatience on investment decisions.


Challenge & Solution

As impatience continues to play a pivotal role in shaping human behavior, ongoing research in this area contributes not only to academic knowledge but also to the development of strategies that can enhance individual well-being and societal outcomes. Directive Communication (DC) Psychology addresses this query through the following components:

1. Emotional Drivers: According to DC Psychology, individuals possess different emotional drivers, which affect their patience levels. Those with a high need for immediate outcomes may be more prone to impatience.

2. Colored Brain Processing: People with different "brain colors" process information and stimuli at various speeds and in diverse ways. Those with a 'Green Brain,' for example, may want immediate details and can be impatient when those are not forthcoming.

3. Psychological Safety: A lack of psychological safety in an environment can increase impatience, as individuals may feel pressured to reach conclusions quickly to avoid potential negative outcomes.

4. 5 Psychological Pillars of Team Unity: Impatience may arise when there's a perceived lack of one or more of these pillars: Identity, Trust, Purpose, Fairness, and Respect.

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Project Information


The Sixmothers Group


Philadelphia, United States


February 14, 2021