The Psychological Foundations and Applications of

Directive Communication Psychology



Directive Communication (DC) Psychology, initially developed by Arthur F. Carmazzi in 2001, is an emerging field that explores the complexities of group behavior and individual performance in organizational settings. By integrating concepts from motivational and genetic psychology, this framework provides insights into how individuals interact within and are influenced by specific groups. This paper aims to dissect the key tenets of DC Psychology, examine its assumptions, and explore its applications in both commercial and non-commercial environments. The study also highlights empirical evidence supporting the efficacy of DC Psychology and suggests areas for further research.


Directive Communication (DC) Psychology was developed to understand how people act and react in group settings and aims to provide a structure for influencing these groups (Carmazzi, 2001). Founded during a time when the creator found himself in a dysfunctional organization, this psychology has been instrumental in improving various aspects of organizational performance, including leadership development, corporate culture, and workforce enhancement (Carmazzi, 2001). This paper provides an overview of the theoretical underpinnings, methodologies, key models, applications, strengths, and limitations of DC Psychology.

Theoretical Underpinnings

Assumptions | Directive Communication Psychology is predicated on several assumptions:

Environmental Sensitivity

Individuals can be inspired or uninspired based on their environment and focus (Carmazzi, 2001). This suggests that organizational culture and the physical workspace significantly influence employee behavior and performance.

Reptilian Brain

Reactions to the environment are initiated in the reptilian brain, often as a result of violated assumptions (LeDoux, 1996). This implies that many responses in the workplace are instinctual rather than rational.

Non-Intelligent Actions

The reptilian brain does not engage in logical reasoning, thus leading to “non-intelligent” reactions (LeDoux, 1996). Understanding these reactions can help in managing conflicts and improving communication.

Group Dynamics

Understanding the psychology of group interactions can lead to impactful behavioral changes (Bandura, 1977). Effective team dynamics are crucial for organizational success.

Subconscious Actions

People are responsible for their own environments due to their subconscious actions (Freud, 1923). Recognizing and modifying these actions can enhance personal and group performance.

Personality Components

Personality is an interpretation of the mental, emotional, and physical aspects of character (Jung, 1921). A holistic view of personality helps in creating balanced and effective teams.

Genetic Brain Processing

Mental processing is influenced by innate factors but can be modulated through learned behavior (Pinker, 2002). This highlights the importance of both nature and nurture in developing competencies.

Emotional Drivers

Emotional motivations are subject to change and are influenced by eight primary drivers (Maslow, 1943). Understanding these drivers can improve motivation and engagement.


Directive Communication Psychology incorporates elements of motivational and genetic psychology to offer a comprehensive framework that addresses individual and group behavior. This methodology is applied commercially for enhancing leadership, corporate culture, and team development, as well as non-commercially for improving personal relationships and societal responsibilities (Carmazzi, 2001).

DC Psychology

Key Models

Colored Brain Model

The Colored Brain Model focuses on understanding the brain’s genetic processes for ambiguity relief, aiding in effective communication and trust-building within teams. The model identifies four primary brain processes:

Chaotic Processing (Green Brain)

Clarity is achieved through action and feedback. Individuals with this processing style gain insights from their actions and interactions with others.

Linear Processing (Red Brain)

Clarity is achieved through structure and logical organization. These individuals connect tangible elements with logic, organizing information systematically.

Relational Processing (Purple Brain)

Clarity is achieved through evaluating multiple options and gathering substantial information. They rely on comprehensive data and references.

Intuitive Processing (Blue Brain)

Clarity is achieved through reflection and intuitive referencing of past experiences. These individuals connect information on an emotional level, drawing from personal experiences.

DC Psychology

Gamification in Work Model

This model integrates gamification into organizational values, objectives, and behaviors. It employs game mechanics to drive desired behaviors, enhancing engagement and productivity. The model includes elements such as:

Goal Setting

Clear and attainable goals aligned with team capabilities (Locke & Latham, 1990)

Behavior Identification

Analysis of high-performing behaviors and attitudes (Skinner, 1938)

Emotional Drives

Linking behaviors to emotional motivators like achievement and contribution (Ryan & Deci, 2000)

Game Structure

Designing a cohesive game framework that includes objectives, participants, and rewards

Win State Rewards

Tailored rewards that satisfy the identified emotional drives

Game Partners

Identifying collaborators or competitors to shape game dynamics.


Transparent metrics and regular reporting to track progress and outcomes

Emotional Drive Model

This model emphasizes understanding and harnessing the emotional drives of individuals in organizational settings to improve motivation and performance. Key emotional drivers include:

Love and Belonging: Social connection and empathy.

Security and Control: Need for a stable environment.

Recognition and Significance: Gaining recognition and validation.

Achievement: Completing tasks and goals.

Diversity and Change: Desire for novel experiences.

Challenge and Growth: Self-improvement and learning.

Excellence: Surpassing expectations.

Contribution and Responsibility: Giving back to the community.