directive communication
AI Culture Book
The Little AI Book of Organizational Culture Change

#1 Organizational Culture Guru’s Latest Book…
“The Little AI Book of Organizational Culture Change” is a groundbreaking guide that merges the power of artificial intelligence with the timeless principles of human psychology to revolutionize how leaders approach organizational culture transformation.

This book provides a practical, step-by-step roadmap for using AI + Psychology in creating measurable, sustainable change in just 80 days. Through actionable strategies, real-world examples, and innovative tools, it empowers organizations to align behaviors, foster emotional ownership, and achieve visible results fast.

What sets this book apart is Practical AI applications to Human Data and a bottom-up approach, a method that puts employees at the center of the transformation. By leveraging gamification, guiding principles, and AI-driven insights, it turns culture change into an engaging, inspiring journey where everyone feels heard, valued, and connected to a greater purpose.

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Directive Communication International (Asia) is a Global Leadership Development and Organizational Culture Change Management Solution provider. We apply the Directive Communication™ Psychology (DC) to enhance the performance of diverse individuals in various roles to competently and enthusiastically work together towards a common goal. The DC Leadership and Organizational Development System has been successfully implemented in multinational organizations across Asia and the Middle East such as Philips, Motorola, Emirates, Dell, Citibank, Nestle, SingTel, Toyota, Marriott...

DC's one Core Human Discipline integrates the psychology of Leadership, Culture, Communication, Teamwork, Management, Sales, service and more into measurable applications of the same Group Dynamics Discipline. Programs in areas such as leadership, communication, teamwork, management, sales, and service are integrated into measurable out comes. Our prominent Consultants, Trainers, Facilitators and Coaches are all DC Licensees and Practitioners.

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© 2023 DirectiveCommunication International. All Rights Reserved.
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Arthur Carmazzi

Ranked World’s #1 Thought Leader in Organizational Culture, Founder of the DC Psychology, and Creator of the Global Mentor Exchange Metaverse

Arthur is ranked in 2023 as the World’s #1 thought leader in Organizational Culture and #11 in Leadership. 

He is the Creator of the “Global Mentor Exchange, Wisdom City” AI-Powered Learning Metaverse, and the founder of the accredited Directive Communication Psychology.

He is the bestselling author of 13 books including Amazon #1 Seller “GAME ON – Reinventing Organizational Culture with Gamification”. 

Results created through Extreme Energy and Interaction are Arthur’s Signature Features… Before any event, knowing the audience through Colored Brain Assessments, or your Organizational Culture from a mini-audit supports the formulation of a strategic motivational talk that enables 2 or 3 actions the audience will take to create a Measurable VISIBLE impact.

Dr. Henny Wirawan

Directive Communication Psychology Certified Trainer, Psychotherapist, Coach, and Trainer

I am a holistic wellness coach and psychotherapist with 30 years of experience in dealing with mental health cases, especially among productive age adults from various educational and professional backgrounds.

I have a particular passion for enhancing women’s mental health, especially those who have experienced psychological trauma. Alongside my practice, I also work as a professional trainer and speaker on topics such as mental health awareness, positive education, and parenting in various organizations.

I am the founder and Senior Partner of Meliora Consulting and Learning Academy, which I established a decade ago. In my professional and business journey, I have had enlightening moments, including engaging with DCI in 2016 and several milestones with other spectacular spiritual and mental health figures.

Dr. Phakkharawat Sittiprapaporn
Dr. Phakkharawat Sittiprapaporn

Directive Communication Psychology Certified Trainer & Certified Coach - ICF

I received Bachelor of Arts (Second Class Hons.) in English, Master of Arts in Linguistics, and Ph.D. in Neurosciences. I am currently a Head of Neuroscience Research Center, School of Anti-Aging and Regenerative Medicine, Mae Fah Luang University, Bangkok, Thailand. 

My research interests are cognitive psychology, cognitive neurosciences, cerebral mechanisms in perception and cognition, brain mechanism of music and language perception and cognition, and neurobiology of learning and memory.

Sunnie Toh
Sunnie Toh

Directive Communication Psychology Certified Trainer & NLP Coach

Sunnie is the professional trainer in DC Psychology, NLP coaching and Leadership Intelligence.

For the past 5 years, Sunnie worked with corporation and individuals to uncover their greatest potential to create the peak performance. Sunnie is listed in the 10 Top Trainer Thought Leaders to follow in 2024.

Lily Lau
Lily Lau

Directive Communication Psychology Certified Master Trainer & Speaker

Lily is the speaker, trainer, facilitator and consultant for multiple training workshops, seminars and conferences. She has over 18 years of training and facilitation experience in culture, diversity, bridging generational gap, communication, interpersonal skills and corporate culture transformation.

She is the Certified Master Trainer for Directive Communication Psychology, and the pioneer in developing Colored Brain training business in Malaysia. Over the years, she has certified over 130 trainers and coaches and conducted over 700 training workshops and speaking engagements.

Lily is awarded for being the Best Performing International Partner and the Best DC Master Trainer by Directive Communication International and Arthur Carmazzi for 2 consecutive years in 2018 and 2020. Her name is listed in the 10 Top Trainer Thought Leaders to follow in 2024.

Arthur F. Carmazzi
Arthur Carmazzi

Ranked World’s #1 Thought Leader in Organizational Culture, Founder of the DC Psychology, and Creator of the Global Mentor Exchange Metaverse

Arthur is ranked in 2023 as the World’s #1 thought leader in Organizational Culture and #11 in Leadership. 

He is the Creator of the “Global Mentor Exchange, Wisdom City” AI-Powered Learning Metaverse, and the founder of the accredited Directive Communication Psychology.

He is the bestselling author of 13 books including Amazon #1 Seller “GAME ON – Reinventing Organizational Culture with Gamification”. 

Results created through Extreme Energy and Interaction are Arthur’s Signature Features… Before any event, knowing the audience through Colored Brain Assessments, or your Organizational Culture from a mini-audit supports the formulation of a strategic motivational talk that enables 2 or 3 actions the audience will take to create a Measurable VISIBLE impact.