The Ultimate Psychological Tool for Leaders & Managers - STORIES

Stories possess the ability to tap into our deepest needs and desires, to hold us in their grasp ... We each are story-tellers, telling our histories, our daily experiences, our hopes and dreams, in ways that inspire us or others.
Our stories have the potential to empower and guide people. Since stories are created in the brain and are heard, read, or viewed by the brain, it is possible that there are biological “laws” for how stories are organized and expressed.
Psychological research provides exciting insights into our universal and unique ways of creating our characters and plots. This book helps explain the biological, psychological, and spiritual origins of storytelling and provides you with a powerful tool to inspire life and people with passion.